While sorting photos of a recent exhibition using iPhoto on an Apple Mac I explored the ‘book’ option in this free software. After selecting one of the many layout templates it was easy to populate the pages with images. The basic image editing tools in iPhoto also helped to improve the look of the pictures significantly. After tweaking the templates and adding the images and some text, I only needed to press the ‘buy’ button and through my Apple account the prove of my catalog was on its way to be printed. This is just another example of a web2 based production method.
The price of about $25 (Australian) for each copy is good if one needs only a few copies instead of hundreds to make a traditional print-run viable. I also used a pdf export of this catalog to get 20 copies printed locally, the price was comparable but the quality of the ‘Apple’ print was superior. You can download (500KB) a low res pdf of this catalog.
I have now a lasting document that helps with promoting my work and a little giveaway for everyone who supported my work. In the process I also registered as a publisher and this booklet has an ISBN. This might sound like a lot of effort for a little 30 page publication, but this catalog documents my recent ‘highlights‘ exhibition, which in turn represented the outcome of an intensive period of research and work as part of my professional practice.