sweet talk for craft by Peter Day UK broadcaster

At the recent Smart Works Design and the Handmade conference Peter Day presented a riveting keynote. Besides his very pleasant voice – he is a radio presenter after all – I drew a lot of enthusiasm out of what he had to say about the relevance of craft practice as an economic model. In short this century will be ‘the century of the crafts’. His argument is that people do not like choice, ‘rather they like exactly what they want’. The interest is in the back story – like the label on the back of a vine bottle – a quality the handcrafted object embodies. Paired with new technologies and a global distribution economy, a local maker has a good chance to find that customer/collector for their work. Here is the link to this outstanding and motivating talk.

The Smart Works exhibition at the Powerhouse Museum in Sydney will be on till August 2007.

Link to his talk: 35 min or 25 MB of mp3 on ABC Radio National.


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